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London: Tuesday 15th October 2019

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eCommerce topics for 2019

Join us at eCommerce Live UK to discover the hottest eCommerce trends in 2019 and gain expert advice from our line-up of eCommerce gurus.

By 2020, the worldwide spend for the eCommerce industry is forecast to reach £3 trillion pounds and the UK leads the way in Europe with turnover of €197 billion in the B2C eCommerce market. So what can we expect from such a lucrative, rapidly developing landscape?

Convenience is the new brand loyalty

Convenience is paramount in a world where everything is at our fingertips; consumers want instant gratification and are motivated by easy payments, quick buying and a seamless user experience. This sense of urgency has changed the market with same-day deliveries, new ways to pay and try before you buy. But what does this mean for the way we shop online?

Shoppers demand to be served what they want before they know what they’re looking for, through personalisation and recommendations. They want the latest fashion from the catwalk to the store, cutting-edge products and speedy-services instantly available and promoted online.

Think about it: when you ask a device a question, it only gives you one option instead of multiple like online search engines. Augmented reality is also set to be BIG this year with the introduction of try-before-you-buy virtual experiences. Ikea and Wayfair are two fantastic examples, where customers can receive a personalised 3D model of a product before they purchase.

Learn the next step for convenience culture at eCommerce Live UK.
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The Dominance of mCommerce

Mobile now makes up 70% of eCommerce traffic, and by 2020, 50% of all searches will be image and voice activated. Social platforms have become a sensory gateway, offering virtual access to the same luxury experiences as brick and mortar stores from the comfort of your own home. So how can businesses keep up with this change in purchasing habits?

Converting shoppers on the move is paramount. Online retailers cannot afford to ignore the advancing pace of mobile tech, and early adopters of facial recognition and fingerprint payments are already reaping the rewards of maximising conversions through mobile.

Revolutionise your mobile experience with eCommerce Live UK.
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eCommerce: The highest growing sector for cybercrime

You’re now 40% more likely to be a victim of cybercrime than burglary and over four in ten of all UK businesses suffered a breach or attack in the past 12 months. It’s no longer a case of wondering if it will happen to your business, the question now is when it happens, is your business protected and equipped to deal with the situation?

Can you afford the detrimental effects of a cyber-attack? What happens if your website is breached? Is your customer data safe? Gaining the trust of your consumers is crucial when 61% of buyers say they have abandoned a purchase due to security concerns.

Ensure your online store is protected - visit our expert Security Clinic at eCommerce Live UK.
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It's all about speed & scalability

When it comes to shopping online, no matter how incredible your deals are or spectacular your website is, shoppers won’t convert, or stay on your site for that matter, if it’s slow. 40% of customers will simply abandon a website that takes more than three seconds to load.

However, speed of service doesn’t stop there. Amazon has revolutionised the delivery game with same-day shipping, delivering a parcel in just eight minutes, and Dominos recently delivered their first pizza via a drone. Ensure your business is equipped to cope with peaks in site traffic and can keep up with the giants in high-speed commerce.

Learn how agile online stores are competing with the giants at eCommerce Live UK.

The AI Revolution

Gartner predicts that by 2020, a staggering 80% of all customer interactions will be handled by artificial intelligence (AI). Whether it’s chat-bots, voice search technology or data driven advertising, adopting machine learning and AI can help you understand the psychology of your consumers, allowing retailers to improving cart abandonment and create personalised one-to-one marketing experiences.

ECommerce businesses that use personalisation experiences see a 50% rise in shoppers engaging and purchasing from their site.

Find out what machine learning and AI can do for you at eCommerce Live UK.
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OFFER: Free DDOSX® and WAF for 3 months for 1 Domain, for each attendee at eCommerce Live* (T&Cs Apply).

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